Promotions
Timing, volume and the inventory behind them, planned as one thing rather than three.
Primary services / Sales and marketing
Inside the plan, not beside it.
Sitting inside your sales and marketing plan rather than beside it, so what gets promised to the buyer is what the business can deliver.
A promise to a buyer is a promise from your factory.
Promotions that the supply chain cannot support cost more than they earn. We work the promotion, the placement and the category plan against the forecast, so the commitment made in Bentonville is one the business can keep.
Part of the same account team, not a separate engagement. Everything below is included in the account management we already run.
- 01 Promotions planned against real supply
- 02 Brand placement argued with category data
- 03 Category plans kept current through the year
- 04 Ad and event timing matched to the forecast
What it covers.
The parts of sales and marketing that take the time, and the ones an account quietly loses money on when nobody owns them.
Brand placement
Where the item sits in the modular, argued with the numbers the buyer already trusts.
Category plan
The plan for the year, kept in step with what the category is actually doing.
Rollbacks
Rollback feasibility checked before it is offered, not after the margin has gone.
The other seven.
Suppliers rarely need one of these on its own. See them together on Primary Services, or read about account management.
Talk to the people who do the work.
Tell us where sales and marketing is costing you time or margin today, and we will come back with what we would do about it. No call centre, no account executive in between.