Concept
The constraints that decide the item are raised at the start, not at the review.
Primary services / New product development
Designed for the shelf it is going on.
Involvement from the concept stage, because an item designed without Walmart's packaging, pallet and price realities gets rejected late and expensively.
A late rejection is a year of work.
Packaging, pallet maths and price point decide whether an item can be sold at Walmart long before the buyer sees it. Involved from concept, we raise those constraints while they are still cheap to change.
Part of the same account team, not a separate engagement. Everything below is included in the account management we already run.
- 01 Concept reviewed against Walmart requirements
- 02 Packaging checked for the shelf and the pallet
- 03 Price points tested against the category
- 04 Item set-up handled through to the first order
What it covers.
The parts of new product development that take the time, and the ones an account quietly loses money on when nobody owns them.
Packaging
Shelf, pallet and shipping requirements checked before tooling is committed.
Price points
What the category supports, and what that leaves for margin.
Item maintenance
Submission forms, photo fact tags, content templates and image acquisition.
The other seven.
Suppliers rarely need one of these on its own. See them together on Primary Services, or read about account management.
Talk to the people who do the work.
Tell us where new product development is costing you time or margin today, and we will come back with what we would do about it. No call centre, no account executive in between.