Why would you need a manufacturers rep or vendor rep?
In the early days of Walmart Sam Walton made a decision to share sales information with his suppliers to better manage his business.
This information was made available in a database called Retail Link. Retail Link has grown to be the largest relational database in the world, bigger than the US government.
Walmart buyers are too busy to look at every store and SKU that they manage. They expect their suppliers to manage their account.
A good manufacturers representative will be able to handle these responsibilities for you.
- Know your products better than the buyers
- Ship on time
- Stay in stock
- Get the right product to the right stores at the right point in the season